chermaz.com: IT consulting showcase

Context

Stefano Chermaz’s personal site needed a redesign to reflect his consulting activities.

Problem

• Previous site in WordPress was fragmented and unfocused
• Uneven SEO (only positioned sudoku)
• Lack of a clear value proposition

Approach

• Personal positioning and keyword analysis
• Choice of stack Astro + Tailwind + Netlify for performance and simplicity
• Continuous testing on accessibility and SEO

Solution

• New static site with Services, Case Studies, Insights sections
• Migration of SEO-optimized articles
• Redirect from WordPress and sudoku on dedicated subdomain

Results

• Improved ranking on IT consulting keywords
• Clearer UX for prospects and clients
• Blog/LinkedIn integration for lead generation

Conclusion

The new chermaz.com is now a professional showcase and an active tool for marketing and consulting.